Diana M. Crisan

Hi there!

I’m a freelance writer and social media consultant with nearly 15 years in the lifestyle and entertainment space — that is, until I swapped my keyboard for a whisk, and became a certified pastry chef, too. When I’m not baking up a storm or on the hunt for the best croissants in Los Angeles, you’ll find me crafting captions, capturing content, and thinking up my next silly parenting meme.

Copywriter

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Social Media Consultant

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Copywriter ✴ Social Media Consultant ✴

Services

Copywriting

    • Social caption copywriting: Thumb-stopping captions that spark engagement and reflect your brand tone & voice across all platforms

    • Newsletters: Email content that people actually want to open, read, and click

    • Website: Clear, compelling web copy that converts visitors into customers 

    • Out-of-Home: Punchy billboard and outdoor ad copy that makes an impact in seconds

Social Strategy

    • Editorial calendar programming: Strategic content calendars tailored to your goals, audience, and key dates 

    • Content ideation & creation: Big ideas and platform-optimized content 

    • Social caption copywriting: On-brand captions that spark engagement and build community

    • Scheduling & content moderation: Consistent posting and active community management

    • Performance insights: Data-driven analysis and real recommendations 

get in touch

Social Captions

From croissants to construction vehicles to underwear—here’s a look at the copy I’ve crafted for brands like Tastemade, Blippi, MeUndies, and more.

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Social Campaigns

From concept to caption, here's a peek at the social content I've dreamed up, written, and brought to life—including brand partnerships, themed campaigns, and real-time event coverage.

  • Blippi x Walt Disney World Special

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  • Tastemade @ ROW DTLA

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  • Simple Modern Instagram Story

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  • Tastemade Instagram Story Takeover

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Newsletter & Web Copy

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About Me

The Recipe for My Career? Equal Parts Copywriting & Carbs.

My Eastern European mom armed me with two pieces of life-changing wisdom: slather on sunblock like your future face depends on it (it does), and master the art of cooking because good food and good company are the recipe for a happy life. Turns out, Mom’s advice was basically a career roadmap in disguise. This lifelong passion for all-things food and beauty has taken me on quite the ride — from crafting award-winning campaigns for The L’Oréal Group as Senior Editor at VaynerMedia to directing content strategy for Tastemade’s Food, Home & Travel verticals to diving into culinary school and taking the big freelance jump simultaneously.

These days, I split my time writing branded copy and newsletters for Tastemade (yes, I get to write about food all day), and dreaming up social content for Moonbug with partners like Sesame Street, Formula 1, NASA, Netflix, Reebok, & more. One day I’m writing about mini Crumbl cookies (hi, Tiny Kitchen!), the next I’m writing an “I Spy” script for Blippi, Elmo, and Grover. I’m telling myself this qualifies me for “cool mom” status.

When the laptop closes, you'll catch me on my 847th Gilmore Girls rewatch, finger-painting dinosaur masterpieces with my 2-year-old daughter Emma, firing up the BBQ with my husband Greg and our rescue pittie Levi, or testing new recipe creations on unsuspecting friends and family.

The bottom line? I spend my days helping brands find their voice, fueled by coffee and perfectly flaky pastries.